Discovery Museum Gold Rush History Center

The visit I made to the Discovery Museum Gold Rush History Center in Sacramento, California, end up being exceptionally educational, engaging, and a two-hour all around spent. The experience managed me a ton of learnings from the Gold Rush time frame that I didn't know previously. Before I made the voyage through the four displays inside the structure, I initially went to the guests' data community, wherein a presentation with respect to the structure's development has been appeared in a nine-minute film clip.Based on the clasp appeared, I discovered that the historical center is an imitation of the first structure that was worked in 1854 that recently housed the City of Sacramento's city corridor, residence for the local group of fire-fighters, prison, police headquarters, and court. The first structure had experienced auxiliary issues and was announced dangerous numerous years after the fact. It was at long last obliterated around sixty years after the fact in 1913.The imitation st ructure has been changed on certain sides in accordance with its being a historical center displaying history, science and innovation. The Gold Rush Center's shows are in The Lure of Gold exhibition. The exhibition hall's plan of occasions is efficient and special. From that point, I had the option to see gold chunks in plain view and ancient rarities and executes utilized by diggers from the Gold Rush period. The Gold Rush in California was a vital turning point in history that changed Sacramento forever.Sacramento turned into the focal point of that occasion in 1849. Individuals from everywhere throughout the world went to this city wanting to make themselves rich. Beforehand, this display has exhibited a normal excavator's movement and way of life. Beside the shows, there are likewise active exercises for youngsters and intuitive projects to enable the current age to improve comprehension of the past.

What is the stated purpose of Canadian multicultural policy Has Essay

What is the expressed reason for Canadian multicultural approach Has multiculturalism been effective for whom - Essay Example This examination currently tries to set up the expressed motivation behind the Canadian multicultural strategy. It additionally tries to answer whether multiculturalism has been fruitful, and in the event that it has, for whom it has been a triumph. This investigation is being attempted so as to set up a complete comprehension of Canada’s multicultural approach, remembering its effect and its suggestions for the present patterns of globalization. The motivation behind the multiculturalism strategy of Canada is to â€Å"recognize and advance the understanding that multiculturalism mirrors the social and racial decent variety of Canadian culture and that multiculturalism is an essential quality of the Canadian legacy and identity† (National Capital Commission, n.d, p. 1). Essentially, the strategy likewise means to approach government foundations to complete their projects and ventures in due thought of multiculturalism; and to execute different exercises with a bit of affectability and because of the multicultural setting of Canada (National Capital Commission, n.d). In more detail, the Canadian Multiculturalism Act presents that the Canadian government recognizes and bolsters the way that multiculturalism communicates the social and ethnic assorted variety of their general public and perceives the privilege of the individuals to save and offer their legacy (Canadian Multiculturalism Act, 1988). Their approach likewise recognizes and bolsters the understanding that multiculturalism is a significant attribute of Canada’s society and that it helps shape the eventual fate of Canadian culture. The approach likewise underpins the all encompassing and equivalent cooperation of the individuals from different ethnicities in all parts of Canadian culture, helping them in killing obstructions to support (Canadian Multiculturalism Act, 1988). The reason for the demonstration is additionally to perceive that different

8 Quick Tips for Sleeping Well - Focus

8 Quick Tips for Sleeping Well - Focus Its no secret that a good nights sleep has huge benefits. Sleeping well  has been found to boost your productivity and raise your salary, while importantly making you a healthier and happier person. 8 Steps to Sleeping Well Despite the widely known importance of sleep, it’s been found that adults working full-time in Europe and the U.S. are chronically sleep deprived. In fact, this year Public Health England declared that adults in the U.K. are on average missing an hour’s sleep every night. This amounts to nearly a full-night’s sleep every week. Similarly in the U.S. 40% of Americans get less than the recommended hours per night. But it’s not just the number of hours which matter, it’s the quality. As someone who has suffered from the paradox of both being a light sleeper and needing tons of it, I’ve found great solace in receiving evidence-based advice on how to achieve a good-quality kip. I’ve now transformed my restless nights into solid sleeps. I’ll share 8 of these tried and tested tips with you in this post, with the hope that some of you will start catching up on these vital hours too, improving your health, happiness and productivity levels. 1. Sleep in 90-minute cycles As Professor Richard Wiseman explains in the video below, as you sleep, your brain goes through 90-minute cycles. Once asleep, you initially enter a light sleep, before moving into a deeper sleep, then a dream stage, before finally moving back into a lighter sleep towards the end. This means that if you wake up towards the end of a cycle, you will awake feeling invigorated, as this is when youre closest to your natural waking state. To achieve this, try to set your bedtime based on what time you need to get up, counting back in 90 minute cycles. For example, if you need to wake up at 7:30am, you should either aim to fall asleep at midnight or 10:30pm. 2. Take a hot shower According to sleep scientist Jessa Gamble, temperature regulation plays a huge role in sleeping well. Our natural circadian rhythm â€" the physical, mental and behavioural changes that follow a roughly 24-hour cycle leads to our body temperature naturally dropping when we are ready to sleep. However, due to the many reasons which make us stay up later than we should do (work, friends, that new TV series), our bodies are no longer always dropping to the appropriate temperature. Having a hot shower can help in recreating this natural lowering of body temperature, as when we leave the hot shower our body temperature cools down, making us feel more naturally sleepy. 3. Avoid blue light ‘Blue light’ is the artificial light which is emitted from the screens of our electronic devices. It’s also a key reason for why we find it hard to fall asleep at night as it hugely affects the levels of our sleep-inducing hormone, melatonin. This means that when you read from a device at night, your body’s natural clock is shifted to believe that it’s earlier than it is and not yet bedtime. In order to avoid throwing off our biological clocks, The Harvard Medical School recommend avoiding blue light, and therefore screen time, for two or three hours before going to sleep. Equally turning down the lights in your bedroom to set a cosy scene a couple of hours before bedtime can prepare you mentally for sleeping, creating a clear distinction between daytime and bedtime. Many sleep scientists say you should only use your bed for sleeping or having sex, so avoid watching Netflix on your laptop in bed, and instead try making it a blue-light-free zone. 4. Throw away your bedside clock If you’re finding it hard to sleep, try to remain calm. The Ohio Sleep Medicine Institute recommend  that you stop worrying if you have a single bad night’s sleep. Instead of getting worked up about how hard the next day might be because you’re tired, focus on how much better the next night’s sleep will be because of it. To help you relax in bed, get rid of your bedside clock and avoid checking the time on your phone overnight. The constant checking, as well as the blue light from the screen, will likely stress you out and wake you up further. 5. Write down your thoughts Carrie Barron wrote in Psychology Today that lists “provide a positive psychological process whereby questions and confusions can be worked through.” So if your sleep is suffering from a tight schedule and a head full of to-dos, before heading to bed try making a list of all the things you need to remember the next day. A project management tool can help to sort your muddled thoughts into a clear schedule, leaving you more at ease and in the knowledge of what needs to be done by when. I use  MeisterTask  for this. Similarly, if you wake up during the night feeling stressed, try writing down your thoughts in a bedside notebook. You can then incorporate these ideas into your online schedule the next day, allowing you to rest assured that your 3am eureka moment won’t be forgotten. 6. Avoid alcohol before bed As Dr John Shneerson, head of the sleep centre at Papworth Hospital in Cambridge, UK explains “as alcohol starts to wear off, your body can come out of a deep sleep and back into REM (rapid eye moment) sleep, which is much easier to wake from. That’s why you often wake after just a few hours sleep when you’ve been drinking.” Unfortunately, this means that when you’ve been drinking you typically wont end up sleeping well. This is because youll likely only have one or two cycles of REM sleep, compared to the six or seven cycles had in a usual night, disrupting your sleep considerably. 7. Take the University of Munich test At the University in Munich’s Institute for Medical Psychology they’re inviting troubled sleepers to complete their ‘Munich Chronotype Questionnaire’, in order to decipher how the respondent’s biological clock ticks. The study is free to enter and they aim to understand what time you would naturally go to bed and get up. This, in turn, allows them to establish whether you are someone who prefers early mornings, i.e. a lark, or someone who prefers later nights, known as owls. Once you’ve completed the online questionnaire, you’ll be sent a detailed PDF document, explaining where your preferences lie and how to adapt your sleeping habits to fit your required, and sometimes unnatural, schedule. I was found to be a ‘slightly late type Owl’ and was subsequently sent a list of tips (many of which are included in this article) to help persuade my mind and body that its later than it really is, when needing to have an early night during the week. 8. Ditch the 8-hours Finally, if you’re suffering from insomnia and it’s affecting your productivity, not to mention your emotional and physical wellbeing, it might be time to re-think everything which the above 7 points advise in terms of aiming for a solid 8-hours of sleep, and instead consider segmented sleeping. The history and evidence behind sleeping in two four-hour shifts during the night, with a break in-between, continues to grow. Similarly, increasing numbers of work places are following the advice of sleep experts and allowing employees to re-charge during the day, by providing ‘nap pods’ in the office. Consider speaking to your employer about whether catching forty-winks during your working day, in order to boost your productivity elsewhere, could be an option. So those are my top 8, evidenced-based tips for sleeping well. I’ve tried and tested all of them except for number 8, as the first 7 enabled me to achieve regular 8-hour kips, but of course, with all wellbeing advice, these tips are people-specific. Try out a few and see what works for you â€" we’d love to hear about the results and any other sleeping tips you have yourself in the comments below! Ease your mind with simple task management Try MeisterTask Its free! Try MeisterTask 8 Quick Tips for Sleeping Well - Focus Its no secret that a good nights sleep has huge benefits. Sleeping well  has been found to boost your productivity and raise your salary, while importantly making you a healthier and happier person. 8 Steps to Sleeping Well Despite the widely known importance of sleep, it’s been found that adults working full-time in Europe and the U.S. are chronically sleep deprived. In fact, this year Public Health England declared that adults in the U.K. are on average missing an hour’s sleep every night. This amounts to nearly a full-night’s sleep every week. Similarly in the U.S. 40% of Americans get less than the recommended hours per night. But it’s not just the number of hours which matter, it’s the quality. As someone who has suffered from the paradox of both being a light sleeper and needing tons of it, I’ve found great solace in receiving evidence-based advice on how to achieve a good-quality kip. I’ve now transformed my restless nights into solid sleeps. I’ll share 8 of these tried and tested tips with you in this post, with the hope that some of you will start catching up on these vital hours too, improving your health, happiness and productivity levels. 1. Sleep in 90-minute cycles As Professor Richard Wiseman explains in the video below, as you sleep, your brain goes through 90-minute cycles. Once asleep, you initially enter a light sleep, before moving into a deeper sleep, then a dream stage, before finally moving back into a lighter sleep towards the end. This means that if you wake up towards the end of a cycle, you will awake feeling invigorated, as this is when youre closest to your natural waking state. To achieve this, try to set your bedtime based on what time you need to get up, counting back in 90 minute cycles. For example, if you need to wake up at 7:30am, you should either aim to fall asleep at midnight or 10:30pm. 2. Take a hot shower According to sleep scientist Jessa Gamble, temperature regulation plays a huge role in sleeping well. Our natural circadian rhythm â€" the physical, mental and behavioural changes that follow a roughly 24-hour cycle leads to our body temperature naturally dropping when we are ready to sleep. However, due to the many reasons which make us stay up later than we should do (work, friends, that new TV series), our bodies are no longer always dropping to the appropriate temperature. Having a hot shower can help in recreating this natural lowering of body temperature, as when we leave the hot shower our body temperature cools down, making us feel more naturally sleepy. 3. Avoid blue light ‘Blue light’ is the artificial light which is emitted from the screens of our electronic devices. It’s also a key reason for why we find it hard to fall asleep at night as it hugely affects the levels of our sleep-inducing hormone, melatonin. This means that when you read from a device at night, your body’s natural clock is shifted to believe that it’s earlier than it is and not yet bedtime. In order to avoid throwing off our biological clocks, The Harvard Medical School recommend avoiding blue light, and therefore screen time, for two or three hours before going to sleep. Equally turning down the lights in your bedroom to set a cosy scene a couple of hours before bedtime can prepare you mentally for sleeping, creating a clear distinction between daytime and bedtime. Many sleep scientists say you should only use your bed for sleeping or having sex, so avoid watching Netflix on your laptop in bed, and instead try making it a blue-light-free zone. 4. Throw away your bedside clock If you’re finding it hard to sleep, try to remain calm. The Ohio Sleep Medicine Institute recommend  that you stop worrying if you have a single bad night’s sleep. Instead of getting worked up about how hard the next day might be because you’re tired, focus on how much better the next night’s sleep will be because of it. To help you relax in bed, get rid of your bedside clock and avoid checking the time on your phone overnight. The constant checking, as well as the blue light from the screen, will likely stress you out and wake you up further. 5. Write down your thoughts Carrie Barron wrote in Psychology Today that lists “provide a positive psychological process whereby questions and confusions can be worked through.” So if your sleep is suffering from a tight schedule and a head full of to-dos, before heading to bed try making a list of all the things you need to remember the next day. A project management tool can help to sort your muddled thoughts into a clear schedule, leaving you more at ease and in the knowledge of what needs to be done by when. I use  MeisterTask  for this. Similarly, if you wake up during the night feeling stressed, try writing down your thoughts in a bedside notebook. You can then incorporate these ideas into your online schedule the next day, allowing you to rest assured that your 3am eureka moment won’t be forgotten. 6. Avoid alcohol before bed As Dr John Shneerson, head of the sleep centre at Papworth Hospital in Cambridge, UK explains “as alcohol starts to wear off, your body can come out of a deep sleep and back into REM (rapid eye moment) sleep, which is much easier to wake from. That’s why you often wake after just a few hours sleep when you’ve been drinking.” Unfortunately, this means that when you’ve been drinking you typically wont end up sleeping well. This is because youll likely only have one or two cycles of REM sleep, compared to the six or seven cycles had in a usual night, disrupting your sleep considerably. 7. Take the University of Munich test At the University in Munich’s Institute for Medical Psychology they’re inviting troubled sleepers to complete their ‘Munich Chronotype Questionnaire’, in order to decipher how the respondent’s biological clock ticks. The study is free to enter and they aim to understand what time you would naturally go to bed and get up. This, in turn, allows them to establish whether you are someone who prefers early mornings, i.e. a lark, or someone who prefers later nights, known as owls. Once you’ve completed the online questionnaire, you’ll be sent a detailed PDF document, explaining where your preferences lie and how to adapt your sleeping habits to fit your required, and sometimes unnatural, schedule. I was found to be a ‘slightly late type Owl’ and was subsequently sent a list of tips (many of which are included in this article) to help persuade my mind and body that its later than it really is, when needing to have an early night during the week. 8. Ditch the 8-hours Finally, if you’re suffering from insomnia and it’s affecting your productivity, not to mention your emotional and physical wellbeing, it might be time to re-think everything which the above 7 points advise in terms of aiming for a solid 8-hours of sleep, and instead consider segmented sleeping. The history and evidence behind sleeping in two four-hour shifts during the night, with a break in-between, continues to grow. Similarly, increasing numbers of work places are following the advice of sleep experts and allowing employees to re-charge during the day, by providing ‘nap pods’ in the office. Consider speaking to your employer about whether catching forty-winks during your working day, in order to boost your productivity elsewhere, could be an option. So those are my top 8, evidenced-based tips for sleeping well. I’ve tried and tested all of them except for number 8, as the first 7 enabled me to achieve regular 8-hour kips, but of course, with all wellbeing advice, these tips are people-specific. Try out a few and see what works for you â€" we’d love to hear about the results and any other sleeping tips you have yourself in the comments below! Ease your mind with simple task management Try MeisterTask Its free! Try MeisterTask

Our Grandmothers By Maya Angel Essay - 703 Words

Imagery In The Poem amp;#8220;Our Grandmothers; by Maya Angelou Image (Imagery) amp;#8211; Descriptive poetry flourished. One basic meaning for amp;#8216;imageamp;#8217; is provided by that context, but other, looser and more treacherous, meanings have accreted: any sensuous effect provoked by literary language; any striking language; metaphor; symbol; any figure. Maya Angelouamp;#8217;s poem, amp;#8220;Our Grandmotheramp;#8217;s,; vividly exemplifies a sense of imagery that is brought to life. The most effective way that, Maya Angelou presents imagery to the readers is through the setting. Firstly, at the beginning of the poem the narrator describes the current state of the main character and gives a brief description of†¦show more content†¦These few selected lines are important to the development of imagery through the setting. Here the narrator comments, that even though slavery was a thing of the past, it still exists in modern day society. The readers feel as if they are actually there, undermining the role of the main character and experience the horrors of living in a racially discriminatory world. The feel of standing on the corner prostituting oneamp;#8217;s self to make ends meet because no one will give you a job for the color of your skin is too dark. It is sad to say, but apparently is the type of world we live in. Maya Angelou leaves the readers gripping the edge of their seats because everything appears to be real. With an effervescent description of the setting, Maya Angelou allows us to slip into the persona of a slave and experience the abuse that they have underwent for hundreds of years. Maya Angelou creates a realistic sense of imagery by utilizing thorough descriptions of the setting, however imagery is also apparent when viewed through the text of Maya Angelouamp;#8217;s descriptive language. This imagery is first displayed when the narrator says, amp;#8220;She gathered her babies, / their tears slick as oil on black faces; (amp;#8220;Our Grandmothers;, 8-9). The descriptive language allows the reader toShow MoreRelatedRacism in Maya Angelous I Know Why the Caged Bird Sings Essay1643 Words   |  7 PagesRacism in Maya Angelous I Know Why the Caged Bird Sings Maya Angelou, the current poet laureate of the United States, has become for many people an exemplary role model. She read an original poem at the inauguration of President Clinton; she has also appeared on the television show Touched by an Angel, and there read another poem of her own composition; she lectures widely, inspiring young people to aim high in life. Yet this is an unlikely beginning for a woman who, by the age of thirtyRead More Racism in Song of Solomon, Push and Life of Olaudah Equiano Essay2546 Words   |  11 PagesFall 2001). I believe it not only creates a more oppressive group of people, but a group that believes they are morally superior. This moral superiority is evident in the writings and the personal lives of Olaudah Equiano, Toni Morrison, Sapphire and Maya Angelou. These writers display a common point of view held among many African-Americans in their views of Africa versus America, morality among Whites versus morality among Blacks, and racial inferiority versus racial superiority.    African-AmericansRead MoreOprah Winfrey is a Hero672 Words   |  3 Pagescourage, outstanding achievements, or noble qualities. Heroes are especially popular in Greek myths and legends. Most showed generous behavior, even if it was not obvious until the lesson was learned. Oprah Winfrey is one of the most generous people of our time. I believe Oprah Winfrey is a hero because she uses her past experiences to inform, support, and help others, uses her money, fame, and time to help people, and shows incredible emotional and spiritual strength. Oprah Gail Winfrey grew up in aRead MoreMy Life - Original Writing Essay1586 Words   |  7 Pagesrising up from the ground. Bombings in Managua took place almost immediately. I had a flashback moment; Grandpa Luna once shared his family stories. The one that really stick out the most was about his grandfather who emigrated from Italy. His grandmother also emigrated from Germany. They came to America in the 1840s. His grandfather Angelo F. Cagliero was a nineteen-year-old, who, like me, also survived a war. The difference was that he fought to defend his country from the French. Cagliero eventuallyRead MoreOral History Paper : Mary Patricia Wright1774 Words   |  8 Pageslived. Patricia, known as Nana was born in New Orleans, Louisiana with her mother and three siblings. Down in the South they were big on family, and always supported each other. Though she lived with her mother, she would spin most times with her grandmother, Gran, in Zachary. With her being the oldest, and Zachary being a town for mostly old folks, she learned how to keep to fend for herself, and her siblings. New Orleans was faster than Zachary, because it was by Southern University, so the communityRead MoreOprah Winfrey – the Story of an Entrepreneur4292 Words   |  18 PagesVernita Lee on January 29, 1954, in Kosciusko (Mississippi, US). Named Orpah Gail Winfrey, she became Oprah after Orpah was misspelt in her school records. Her parents separated when she was very young. Following this, she was sent to live with her grandmother, Hattie Mae Lee (Hattie), on a small farm. Hattie laid the foundation of Oprah’s career when she taught her to read the Bible. At the age of three, Oprah spent hours reading Bible stories to the animals on the farm. Hattie also taught her many lessons

Outrageous I Need Help with a Powerpoint Presentation Tips

Outrageous I Need Help with a Powerpoint Presentation Tips I Need Help with a Powerpoint Presentation - the Conspiracy Needless to say, you might need PowerPoint presentation help to create them, but you need nothing to fret about everything is significantly simpler than you believe. Few men and women can provide a presentation without notes. You might discover that you need to provide a presentation under certain conditions, where your prior experience is not as helpful. Many people that are not experienced in writing such presentations may discover that it's difficult, as they're unfamiliar with each and every template for academic presentation. An expert presentation maker will direct you through the procedure and make things clearer and simpler at any stage. If a person asks you what your presentation is all about, you should have the ability to explain it in under 45 seconds. You need to understand that each presentation you purchase from us is prepared specially for you, as a result of your instructions and individual suggestions. It's entirely natural to feel nervous prior to making a presentation. The text will automatically go in the Title placeholder. PowerPoint provides a number of features that may help you. If you discover that your presentations want to modify often, then a template is the ideal option. PowerPoint presentation provides you with a chance to put your graphics, text, objects on unique slides, which likewise makes it convenient that you reveal the idea in the front of the audience. I Need Help with a Powerpoint Presentation - Overview If you would like your text to be noticed, then you bett er start checking out other alternatives. There's also no need to click to put in a subtitle. Generally, if you are not certain you will need to display a specific font, we recommend turning off font embedding. A small, overly complicated and bad high quality image is only going to frustrate your audience. I Need Help with a Powerpoint Presentation There are 4 sorts of animation effects for you to pick. Just be certain you use the very same icon style throughout your complete presentation. A presentation may include sound and visual consequences. Your presentation is going to be written according to all of your specifications and exceed your expectations. If you don't have a whole lot of branding or your standards are a bit less strict, look at a custom PowerPoint. Wherever you get your icons from, just do not forget that consistency is critical to good design. With the progression of modern technologies, it is possible to find custom PowerPoint presentation online, but it doesn't signify that its quality will be adequate. A lot of the resources I'd listed were already allocated to other projects in the provider. You should prepare a five-minute overview of your research, too, in case someone who's very interested requests more information. Taking both perspectives into consideration, the team developed a more sustainable design for its undertaking. For instance, a history presentation can be split into periods and contain interesting facts and dependable data. The Most Popular I Need Help with a Powerpoint Presentation One of the easiest means by which you can create your slides seem professional is by arranging and aligning several objects. The very first means to put in a slide is to right-click the region under where your very first slide is situated and select `New Slide'. There are a couple of approaches you are able to add more slides. If you own a lot of text-heavy slides, it may be wise to bring a brief video. A lot more shortcuts are available employing the F1 key whilst running the slide show. You will also want an additional set or two of batteries for each battery-powered device you use. Avoid simply reading what's on the monitor! Learn as much as possible about your audience and the surroundings in which you're likely to be presenting before you present. If you're a great communicator of important messages, you will never go hungry. Begin with telling the audience what you intend to cover or highlight an issue. Introducing I Need Help with a Powerpoint Presentation You need to know your own abilities and choose how best to create the presentation. It is not so difficult to create a custom PowerPoint presentation your audience will remember. If you need assistance in writing your PowerPoint presentation, you came to the correct location. You probably wondered more than once how to make an outstanding presentation since it is among the most usual assignments given to students . If you get PowerPoint presentation from our business, you can be wholly sure your customized ppt will be logically-structured, error-free and original. Be sure to completely prepare yourself by carrying overheads, even if you've got a PowerPoint presentation. At this point you know the fundamental steps of producing and directing a basic PowerPoint presentation. Our PowerPoint presentation writing service can help you prepare the best and accurate work.

Demonstrative communications Free Essays

Demonstrative communications occurs when someone uses ways to communicate other than their voice. This is done by facial expressions, body language, eye contact, or gestures. When someone discusses communication the first thought is generally speaking or verbal communication. We will write a custom essay sample on Demonstrative communications or any similar topic only for you Order Now What people say without words can be more informative than the words they speak. When a person speaks him or her says more with nonverbal communication than they are even aware of, such as with arm and hand gestures, head positions, and facial expressions as well s with body language (Non-verbal communication says a-lot, 2010). Effective communication is a reciprocal process that includes listening. Successful listening requires eye contact, objective processing and feedback to the speaker. Active listening may involve asking clarifying questions or restating what was heard to assure that the intent of the message sent was correctly received. Active listening becomes particularly important when the communication includes emotional content. An individual’s body language is the most important factor in how a message is received. It would not matter what an individual may intend to say with words, because it involves communicating not with words, but with facial expressions, gestures, eye-contact, and posture. Body language that is consistent with the verbal message improves understanding. Body language that is inconsistent with the verbal message creates a question in the mind of the listener about the real message. For example, someone may be saying, â€Å"l really want to hear your opinion on this. However if the person is looking away, has his arms folded or is typing a text essage at the same time, his body language communicates an entirely different message. Effective communication requires that content and body language give the same message. The benefit of using nonverbal communication is that by watching and listening for signals, it can be easy to interpret the mood, actions, and reactions of other people. Nonverbal communication can help determine if someone is lying, telling the truth, under stress, or being sincere. A person can also use nonverbal communication to communicate with others if using words is too difficult or if he or he needs to communicate in a crowded or noisy room. If one individual is doing more talking than listening or more listening than talking, they are communicating ineffectively. To become more effective, it needs to be a two-way street for the sender and the receiver. The sender needs to double check with the receiver that the message is clear and understandable, while the receiver should confirm clarity by asking questions about the information that is not clear to them or who has not fully comprehended the information. The disadvantages of trying to interpret nonverbal ommunication are that there may be cultural differences or physical conditions that can contribute to misinterpreting someone’s body language or tone or pitch of voice. Another disadvantage to nonverbal communication is that it is as easy to read reactions as it is to be read by others. Anyone who pays attention to the nonverbal communication signals can have an advantage. In most cases a person may want others to find his or her actions and reactions to show they are being honest in a situation, in other cases he or she may not want others to be able to determine their houghts or emotions (Powell, 2011). In conclusion, verbal and written communication skills are important to learn, although much can also be learned from the demonstrative communication used by others. Sometimes the body language, facial expressions and the tone of voice a person uses can tell you more about a person’s thoughts and emotions than then the words they use, and in some cases these signals can be a more accurate indicator. The benefits of effective communication will help businesses and people succeed. How to cite Demonstrative communications, Papers

Why We Write Essays - Popular Psychology, Pseudoscience,

Why We Write Why We Write Jessica Angelson On Monday nights I get together with a few friends to exchange ideas about writing and to exchange pieces that we have written. A few Mondays ago one of those friends was having the most fundamental of creative writing problems. Why should I ever write anything? she moaned. Why should any of us? No one wants to hear anything I have to say because I have nothing new to say about any of it. After I, along with the rest of the group, tossed some sympathetic and half-heartedly reassuring words to her I had a thought. Ultimately, everyone wants to feel like they are not alone. No matter how right or how wrong we think our lives are going or how right or wrong our thoughts are, we want to know that other people are there to support us because they empathize with our experiences. What I was trying to explain is the reasoning behind continuing to write creatively after thousands of years of recorded literature. What I also realized is that, unless the subject deals with some knew political o r technological development, people have not really found any new subjects about which to write. Love is still as wonderful and painful as it has always been, death is still as mysterious, deception, betrayal, adventure, none of these things has changed and yet they are among the most commonly written on subjects. Why have we, as a race, not told ourselves that there is no new subject about which we can write and therefore that we should throw in the towel altogether? One reason may well be that humyns, in general, are loathe to admit our shortcomings and are, therefore, ultimately arrogant. But humyn beings are also ultimately lonely. Of course, there are many reasons people read: seeking excitement, research, etc. But why, for example, read a biography of a person you do not know? Because we want to relate to other people. We want to feel good about ourselves as people by reading about the happiness in another's life. We want to feel better about ourselves by reading that someone else has the same problems as we. We tire of our own lives, we get curious, we seek connection, and we want to hear stories about things that others have done that we, perhaps, have not. It could be argued that all things are actually interconnected on every level: We are all made of the same matter, we all breathe the same air. We were all born from our mothers' bodies, we will all some day die and fertilize the ground from which others will feed. However, it is also arguable that the one level on which we may choose to be disconnected is on the emotional level. Assuming that all with whom we connected as children are no longer a part of our lives, we could choose to live in complete emotional isolation. Some people do not even choose; it is somehow thrust upon them. And this is why writing is so necessary. Writing is one of the most basic substitutes for, as well as supplements of, humyn connection. And this is why, no matter how long humyn existence continues, we will continue to write about our individual experiences with the most universal themes. What drives me to write about my humble experiences English Essays

World Is Flat Example

World Is Flat Example World Is Flat – Article Example The video lecture by Thomas Friedman implied that the global economic playing field is being leveled/flattened and Americans are not ready (Friedman). There are some key reasons why this transformation occurred. First of all the PC allowed individual to offer their own content in digital form. A second key reason for the leveling of the world occurred on August 9, 1995. On that date Netscape was born. The invention of the Netscape browser gave people a tool that brought the internet to life. The Netscape IPO triggered the dot com bubble which led to over one trillion in investments in online companies. Within a five year period there was a fiber optic explosion that accelerated the availability and speed of the internet. A third key occurrence that help this movement was the revolution in transmission protocols. Computer software became interconnected which spur collaboration between departments in a company and it provided the ability of collaboration with people from different part s of the world. The most important economic competition going forward is between you and your imagination. Success globally will depend on how well you learn to collaborate. Americans have not being able to keep up with this changes at an adequate pace. Other countries such as Japan, India, and Singapore have done a much better job at adapting to the latest online trends. Based on the finding of this video I plan to make changes to my behavior online. I am going to educate myself further on technical matters in order to become more educated on the internet and its capabilities. In the future I might seek to start my own online business in order to take advantage of the unlimited opportunities that are available for online businesses. To make sure my site is successful I plan on taking a course in online marketing. The success of an online business is dependent on how many viewers visit your website. Higher online traffic leads to more sales. Work Cited PageFriedman, T. 28 November 2007. The World is Flat 3.0. 9 November 2014.

Definition and Examples of Kinship Terms

Definition and Examples of Kinship Terms Kinship terms are words used in a speech community to identify relationships between individuals in a family (or a kinship unit). This is also called kinship terminology. A classification of persons related through kinship in a particular language or culture is called a kinship system. Examples and Observations Bailey was the greatest person in the world. And the fact that he was my brother, and I had no sisters to share him with, was such good fortune that it made me want to live a Christian life just to show God that I was grateful.(Maya Angelou, I Know Why the Caged Bird Sings. Random House, 1969)Two years later a note arrived from one of her daughters relating that Tata had died in childbirth. It was with one of Tatas sons whod moved to Omaha that Rocco went to live when he was eighteen. And when, six years later, hed moved to Ohio with a cousins cousins guarantee of a steel-mill job, which was never to materialize, hed promised himself this single luxury, once two or three years of careful saving had passed: to go to Niagara Falls.(Salvatore Scibona, The End. Graywolf Press, 2008)My Mom was an illegal alien, born out of wedlock in Mexico . . .. Once I told a neighbor her husband wasnt my real father. I didnt know I wasnt supposed to say this. I was sorry I embarrassed her. I didnt even care about my real father much, only saw him a couple of days a year, but the only times my mothers husbands were fathers were when others made that assumption.(Dagoberto Gilb, Mi Mommy. Grove Press, 2003) Lexicalized Categories Some of the clearest examples of lexicalized categories are words used to refer to people who are members of the same family, or kinship terms. All languages have kinship terms (e.g. brother, mother, grandmother), but they dont all put family members into categories in the same way. In some languages, the equivalent of the word father is used not only for male parent, but also for male parents brother. In English, we use the word uncle for this other type of individual. We have lexicalized the distinction between the two concepts. Yet we also use the same word (uncle) for female parents brother. That distinction isnt lexicalized in English, but it is in other languages.(George Yule, The Study of Language, 5th ed. Cambridge University Press, 2014) Kinship Terms in Sociolinguistics One of the attractions that kinship systems have for investigators is that these factors are fairly readily ascertainable. You can, therefore, relate them with considerable confidence to the actual words that people use to describe a particular kin relationship. There may be certain difficulties, of course. You can ask a particular person what he or she calls others who have known relationships to that person, for example, that person’s father (Fa), or mother’s brother (MoBr), or mother’s sister’s husband (MoSiHu), in an attempt to show how individuals employ various terms, but without trying to specify anything concerning the semantic composition of those terms: for example, in English, both your father’s father (FaFa) and your mother’s father (MoFa) are called grandfather, but that term includes another term, father. You will find, too, in English that your brother’s wife’s father (BrWiFa) cannot be referred to directly; brother’s wife’s father (or sister-in-law’s father) is a circumlocution rather than the kind of term that is of interest in kinship terminology.(Ronald Wardhaugh, An Introduction to Sociolinguistics, 6th ed. Wiley-Blackwell, 2010) More Difficulties [T[he English kinship term father is defined to imply a particular biological relationship. Yet in an actual case the term may be used when the biological relationship is not in fact present.(Austin L. Hughes, Evolution and Human Kinship. Oxford University Press, 1988) Kinship Terms in Indian English It is not uncommon to hear the term cousin sister or cousin brother, a common mistake that Indian speakers of English make since they are unable to say just cousin, which would be too vague since it does not distinguish gender.(Nandita Chaudhary, Mothers, Fathers, and Parents. Semiotic Rotations: Modes of Meanings in Cultural Worlds, ed. by Sunhee Kim Gertz, Jaan Valsiner, and Jean-Paul Breaux. Information Age Publishing, 2007)With Indian roots myself, I was, perhaps, more aware of the power of family here than in other Asian countries where it was no less suffocating or strong. . . . . I was amused to find that the Indians had smuggled into English such terms as co-brother (to designate ones sister-in-laws brother) and cousin brother (to denote the sex of a first cousin, and, better yet, to draw the cousin as close as a brother). In some of the local languages, the terms were even more precisely defined, with separate words for a fathers elder and younger brothers and special terms for uncles on ones mothers and ones fathers side, as well as words to distinguish between mothers sisters and uncles wives, blood uncles and uncles by marriage. Though India had a hunger for absolutes, it swarmed with relatives; before long, everyone came to seem related to everyone else.(Pico Iyer, Video Night in Kathmandu: And Other Reports from the Not-So-Far East. Vintage, 1989)

Ethical fashion Essay Example | Topics and Well Written Essays - 750 words

Ethical fashion - Essay Example Consumers have certain expectations about particular product or service offerings (De la Merced, 2011). In line with this, their main concern is to acquire a product or service offering which is in line with their expectation in order to satisfy their needs. Consumers therefore focus on what they can get. This is a self-centered approach because they believe they always have the right to demand for the best. In reality, they do not care so much how the product was produced for as long as they will ultimately receive one with best quality at a reasonable cost and substantially good quality. In fact, this is further illustrated how the modern marketing approach continues to give high priority on creating certain value for customers. The modern marketing techniques ensure how to create needs for customers. In line with this, modern marketers are after of how they could specifically create a need for their product or service offerings especially in the fashion industry (Young, 2011; Oliv er, 2011). As a result, customers end up with various choices and options. They could even essentially look out for the best, but one thing for sure is clear about this, they could also demand for what is best for them. The market has become customer-centered, as customers become highly sophisticated in understanding their rights, which definitely leaves a highly competitive market with various key players trying to win as many customers as possible. This gives the opportunity for customers to have high expectations on certain products. However, the point of understanding how and who created the product would seldom come to mind. Customers care most about the kind of service given to them which particularly involves the cost (Wilson, 2011). As a result, it is not an integral part of their expectations to understand the entire process of how the product or service offering was formed, but on how much value they could get in return of the monetary value they

Reporting Paper (Accounting) Essay Example | Topics and Well Written Essays - 750 words

Reporting Paper (Accounting) - Essay Example The employees are required to be assured about the safety and security of their jobs despite takeovers. The points to be discussed in the memo include the post - retirement benefits of the employees of the organization that has been acquired. The human capital is the most essential part for the success of any organization. As and when, there is a merger or acquisition taking place, the employees often feel unsafe about their professional career. In order to, have the professional faith retained among the employees; the management of the company should inform the employees of the acquired firm about the revised perks and perquisites that are on offer. Also, the management of the company should clearly focus on the post – retirement benefits like the pension schemes (namely defined benefit pension schemes and the defined contribution pension schemes). It is prudent for the management of the company to keep the employee force informed about the proposed integration of both the prevailing segments along with the two schemes of the post – retirement benefits. Defined Benefit Pension Scheme – Defined Benefit Pension Schemes, often known as the DB pension schemes are the simplest form of the post – retirement benefits. The benefits i.e. the pensions are calculated on the basis of the predetermined formulae. Basically, the defined benefit pension schemes, which are the traditional schemes in the periphery of the post – retirement benefits, are contributed by the employers. But, employees might also contribute. There are several factors upon which the benefit depends (i.e. the variables of the formulae) and that include prevailing mortality rates, scheme assets, rate of return for the investment and changing regulatory rates among others. The tradition DB pension schemes are observed to be losing their popularity in the recent past to the DC (Defined Contribution)

The Behavioral Segmentation Examples Marketing Essay

The Behavioral Segmentation Examples Marketing Essay According to Philip Kotler Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers, where any group can conceivably be selected as a target market to be met with distinct marketing mix. In other words, Market Segmentation is a method of dividing a market into smaller groupings of consumers or organizations in which each segment has a common characteristic such as needs or behavior. Finding the most revealing way to segment a market is more an art than a science Any useful segmentation scheme will be based around the needs of customers and should be effective in revealing new business opportunities. Peter Doyle All markets are heterogeneous. This is evident from observation and from the proliferation of popular books describing the heterogeneity of local and global markets. Consider, for example, The Nine Nations of North America (Garreau, 1982), Latitudes and Attitudes: An Atlas of American Tastes, Trends, Politics and Passions (Weiss, 1994) and Mastering Global Markets: Strategies for Todays Trade Globalist (Czinkotaet al., 2003). When reflecting on the nature of markets, consumer behavior and competitive activities, it is obvious that no product or service appeals to all consumers and even those who purchase the same product may do so for diverse reasons. Effective marketing and business strategy therefore requires a segmentation of the market into homogeneous segments, an understanding of the needs and wants of these segments, the design of products and services that meet those needs and development of marketing strategies, to effectively reach the target segments. Thus focusing on segments is at the core of organizations efforts to become customer driven; it is also the key to effective resource allocation and deployment. The level of segment aggregation is an increasingly important issue. In todays global economy, the ability to customize products and services often calls for the most micro of segments: the segment of one. Following and implementing a market segmentation strategy allows the firm to increase its profitability, as suggested by the classic price discrimination model, which provides the theoretical rationale for segmentation. The most common B2B segmentation techniques used by software companies are: SEGMENTING BY HORIZONTAL DISTINCTION A horizontal market is a market so diversified that its products and/or services are broad enough to meet the needs of multiple industries. The audience for horizontal markets shares characteristics across industries. Based on the scope of horizontal markets, the marketing efforts that support them must reach this spectrum of buyers and prospective buyers. Because horizontal markets are broad, marketers often segment them into subsets. These groups are typically based on demographic factors such as the prospects income, location or job title. Horizontal Segmentation Example To use telcos as an example they will even further segment their buyers and prospects to address specific needs. To increase sales of home Internet services, they can target a specific subgroup, such as senior citizens, low income users or parents with school-age children. SEGMENTING BY SIZE Because the demands of business-to-business customers are so polarized, a common tactic is to segment markets based on company size. Companies do this because the thinking and strategies behind a larger company is typically radically different from the approach of a smaller business. Larger businesses typically employ a more formal procurement process seeking the lowest bid possible. Small businesses tend to learn towards a more personal and inclusive type of business arrangement. Sometimes, leveraging basic information like the size of the company, its annual revenues, or the business own clientele roster will tell you how you may or may not work together. In some case you can be even more specific and count the number of installs of your software the company could potentially buy. Size Segmentation Examples   Targeting companies who see $500 million/year in revenue. Only targeting the largest companies in your region based on number of employees. I spent a long time in the contact center software space. We sold by number of agent seats. If a company had more than 500 agent seats they were enterprise and if they had less than 500 seats, they were mid-market. SEGMENTING BY VERTICAL If a product fulfills a common need thats widely seen across an industry then vertical segmenting is used. Ineffective for most consumer markets, vertical segmenting is an effective strategy when working with a niche product geared for a niche industry. Single industries like that and other industries commonly identified by Standard Industrial Classification (SIC) system are often identified as vertical segments. Determining the end function of business customer tells how and at what level in the supply chain a companys product will be used. And this knowledge drives how the company positions and marketsits product. Its a simple question how and by whom will my product be used? A hanger warehouse may only target companies in the retail industry, a graphic software firm may only target design departments or design houses, while a supply chain management developer may count freight companies among his prospects. Vertical Segmentation Examples   A navigation software vendor that only focus on the cruise or trucking industries. A gauge manufacturer that only services the automotive industry Selling exclusively to wholesalers in a vertical industry (combined segmenting) Identifying a department function within a larger corporation SEGMENTING BY GEOGRAPHY While geographic segmenting is often used to leverage characteristics shared by a population living in the same region, small businesses, those with capacity limitations, and consumer-driven companies often use geographic criteria to target prospects. As a Silicon Valley-based company, you may not be able to service prospects west of a designated time zone. Or even more specific, you may segment your prospects to a select number of surrounding zip codes. Very plainly, where are your customers concentrated? Once you understand this data, youll no longer want to focus on any other geographic information. These same criteria can (and should) be applied to other geographic factors including population growth rates, economic factors, and isolated spoken language. Geographical Segmentation Examples   Introducing a unique product for the same unique geographic segment. A promotional campaign targeting one region to increase sales. SEGMENTING BY BEHAVIOR Very simply, this segmenting targets prospect groups based on their buying behavior. How are your customers using your product, how often are they using it, and what is the challenge your prospects face? Those questions, coupled with the propensity of your prospect to actually pull the buy trigger, are the cornerstone of behavioral segmenting. Other behavioral segmenting rules may include brand loyalty, order sizes, and any purchase procedure requirements. Behavioral Segmentation Examples A software company that releases a product geared for early technology adopters. A travel agency targeting travelers who prefer vacationing during the Christmas holiday. Between 80 and 90% of software startups fail within the first three years, depending on how failure is defined. While they mostly run out of money, the root of the problem is often poor marketing, specifically poor segmenting and targeting. Most people think of marketing as promotion through events, advertising, social media, direct email, or viral methods. But those activities, correctly and collectively known as marketing communications, are the very last marketing activities that should be done. Marketing is better described as bringing the right product to the right market at the right price at the right place. If this function is executed poorly, nothing else matters and nothing else can be done to fix the problem. No amount of promotion or creative sales technique will save a company that practices poor segmenting and targeting. A common mistake, made by open source and proprietary software companies alike, is to create something and then look for a market that will buy it. The company that designs a product and then enters the market looking for a customer will struggle. The company that first asks potential customers about their most pressing problems and then designs a compelling product to solve one of these problems is far more likely to succeed, even more so if the problem is a priority to the customer. Unfortunately, software companies tend to have a technology bias rather than a market bias. Why do so many software companies get this wrong? And more importantly, what can they do to get it right, or at least as right as possible? There are a number of reasons why poor marketing is prevalent, including technology arrogance, lack of market information, indecision, and ignorance of segmenting and targeting. The latter is particularly common, and in open source and other software communities, it generally takes the form of creating differently priced product feature sets, licensing, and support packages for different target segments. That kind of segmenting only starts to be successful after a company becomes well established and has enough customers that meeting their differing needs becomes a priority. A new open source company trying to go to market for the first time should instead focus on developing a clear idea of who they are selling to, what their customers problems are and why the customers would use this product over any other. Pricing models should clearly serve t he needs and preferences of that single target. Ideally, a company should identify their target market and the value they bring to it before their product even enters the design stage. But that rarely happens. At a minimum, they should have a market in mind before they take the product to market. It is less important that the target market is the absolute right one than it is to have a target market that is more or less in the right direction. If there is no target to aim for, there is no way to measure progress or success. If there is no target market, it is impossible to build critical mass or penetration. And, trying to sell into multiple segments to see which one works the best usually fails as the company will run out of time and money before finding the answer. Segmentation Challenges In Business-To-Business Market Business-to-business markets are characterized in a number of ways that makes them very different to their consumer cousins. Below summarizedare the main differences between consumer and business-to-business markets, and set out the implications for segmentation: B2B markets have a more complex decision-making unit:  In most households, even the most complex and expensive of purchases are confined to the small family unit, while the purchase of items such as food, clothes and cigarettes usually involves just one person. Other than low-value, low-risk items such as paperclips, the decision-making unit in businesses is far more complicated. Segmenting a target audience that is at once multifaceted, complex, oblique and ephemeral is an extremely demanding task. Do we segment the companies in which these decision makers work, or do we segment the decision makers themselves? Do we identify one key decision maker per company, and segment the key decision makers. In short, who exactly is the target audience and whom should we be segmenting? B2B products are often more complex:  Just as the decision-making unit is often complex in business-to-business markets, so too are b2b products themselves. Even complex consumer purchases such as cars and stereos tend to be chosen on the basis of fairly simple criteria. Conversely, even the simplest of b2b products might have to be integrated into a larger system, making the involvement of a qualified expert necessary. Whereas consumer products are usually standardized, b2b purchases are frequently tailored. This raises the question as to whether segmentation is possible in such markets if every customer has complex and completely different needs, it could be argued that we have a separate segment for every single customer. In most business-to-business markets, a small number of key customers are so important that they rise above the segmentation and are regarded as segments in their own right, with a dedicated account manager. Beneath these key customers, however, lies an array of companies that have similar and modest enough requirements to be grouped into segments. B2B target audiences are smaller than consumer target audiences:  Almost all business-to-business markets exhibit a customer distribution that confirms the Pareto Principle or 80:20 rule. A small number of customers dominate the sales ledger. Nor are we talking thousands and millions of customers. It is not unusual, even in the largest business-to-business companies, to have 100 or fewer customers that really make a difference to sales. Personal relationships are more important in b2b markets:  A small customer base that buys regularly from the business-to-business supplier is relatively easy to talk to. Sales and technical representatives visit the customers. People are on first-name terms. Personal relationships and trust develop. It is not unusual for a business-to-business supplier to have customers that have been loyal and committed for many years. There are a number of segmentation implications here. First, while the degree of relationship focus may vary from one segmentation to another, most segments in most b2b markets demand a level of personal service. This raises an issue at the core of segmentation everyone may want a personal relationship, but who is willing to pay for it? This is where the supplier must make firm choices, deciding to offer a relationship only to those who will pay the appropriate premium for it. On a practical level, it also means that market research must be conducted to provide a full understanding of exactly what relationship comprises. To a premium segment, it may consist of regular face-to-face visits, whilst to a price-conscious segment a quarterly phone call may be adequate. B2B buyers are longer-term buyers:  Whilst consumers do buy items such as houses and cars, which are long-term purchases, these incidences are relatively rare. Long-term purchases or at least purchases, which are expected to be repeated over a long period of time are more common in business-to-business markets. In addition, the long-term products and services required by businesses are more likely to require service back up from the supplier than is the case in consumer markets. A computer network, a new item of machinery, a photocopier or a fleet of vehicles usually require far more extensive aftersales service than a house or the single vehicle purchased by a consumer. Businesses repeat purchases (machine parts, office consumables, for example) will also require ongoing expertise and services in terms of delivery, implementation/installation advice, etc that are less likely to be demanded by consumers. In one sense this makes life easier in terms of segmentation. Segments tend to be less subject to whim or rapid change, meaning that once an accurate segmentation has been established, it evolves relatively slowly and is therefore a durable strategic tool. The risk of this is that business-to-business marketers can be complacent and pay inadequate attention to the changing needs and characteristics of customers over time. This can have grave consequences in terms of the profitability of a segment, as customers are faced with out-of-date messages or benefits that they are not paying for. B2B markets drive innovation less than consumer markets:  B2B companies that innovate usually do so as a response to an innovation that has happened further upstream. In contrast with FMCG companies, they have the comparative luxury of responding to trends rather than having to predict or even drive them. In other words, B2B companies have the time to continually re-evaluate their segments and CVPs and respond promptly to the evolving needs of their clients. B2B markets have fewer behavioral and needs-based segments:  The small number of segments typical to b2b markets is in itself a key distinguishing factor of business-to-business markets. A review of over 2,500 business-to-business studies shows that B2B markets typically have far fewer behavioral or needs-based segments than is the case with consumer markets. Whereas it is not uncommon for an FMCG market to boast 10, 12 or more segments, the average business-to-business study typically produces 3 or 4. Part of the reason for this is the smaller target audience in business-to-business markets. In a consumer market with tens of thousands of potential customers, it is practical and economical to divide the market into 10 or 12 distinguishable segments, even if several of the segments are only separated by small nuances of behavior or need. This is patently not the case when the target audience consists of a couple of hundred business buyers. The main reason for the smaller number of segments, however, is simply that a business audiences behavior or needs vary less than that of a (less rational) consumer audience. Whims, insecurities, indulgences and so on are far less likely to come to the buyers mind when the purchase is for a place of work rather than for oneself or a close family member. And the numerous colleagues who get involved in a B2B buying decision, and the workplace norms established over time, filter out many of the extremes of behavior that may otherwise manifest themselves if the decision were left to one person with no accountability to others. It is noticeable that the behavioral and needs-based segments that emerge in business-to-business markets are frequently similar across different industries. Needs-based segments in a typical business-to business market often resemble the following: A price-focused segment, which has a transactional outlook to doing business and does not seek any extras. Companies in this segment are often small, working to low margins and regard the product/service in question as of low strategic importance to their business. A quality and brand-focused segment, which wants the best possible product and is prepared to pay for it. Companies in this segment often work to high margins, are medium-sized or large, and regard the product/service as of high strategic importance. A service-focused segment, which has high requirements in terms of product quality and range, but also in terms of aftersales, delivery, etc. These companies tend to work in time-critical industries and can be small, medium or large. They are usually purchasing relatively high volumes. A partnership-focused segment usually consists of key accounts, which seeks trust and reliability and regards the supplier as a strategic partner. Such companies tend to be large, operate on relatively high margins, and regard the product or service in question as strategically important. Some Common Traps of Segmenting Customers Segmentation is the action not the objective Segmentation has to stem from clear objectives and strategy. All too many businesses are still picking through the leftovers of static, research-based segmentation projects based on little more than executive philosophy. With no financial modeling to back them up, no wonder these projects failed. The Smart Marketers Handbook (circa 1970) may well say segment or die but that doesnt mean segmentation works or that it has to be the same for every business. Too big to handle To make segmentation easy to grasp, its all too tempting to split the marketplace into a few simple customer segments. For instance, five to ten segments makes it all straightforward enough for a business to understand, and large enoughà ¢Ã¢â€š ¬Ã‚ ¨to allow economies of scale in product development. However, its no help with customer management or value engineering. After all, for any large business, some of the segments could contain millions of consumers. Thats hardly getting close to the customer! The frozen state Another key requirement of most legacy segmentation approaches is stability. If an organization is going to create a few large segments and develop propositions for them, the last thing they want is a customer jumping from one segment to another. That means segments are designed to be static, or frozen. Businessesà ¢Ã¢â€š ¬Ã‚ ¨can then measure performance over time and be confident about returnà ¢Ã¢â€š ¬Ã‚ ¨on investment. But the awkward customers keep getting in the way. They will insist on changing: age, jobs, homes, marital status, parental status, consumption to name but a few. Fixed state segmentation fails to reflect the dynamic behavior of customers and becomes increasingly irrelevant in marketing campaigns. Problems with referencing Market research can be a wonderful thing, but when an individual focus is needed it becomes less helpful. Unfortunately, many companies rush into segmentation by starting with market research. Customers and prospective customersà ¢Ã¢â€š ¬Ã‚ ¨are asked what they want, need and do, and the research project then builds segmentation models. However, once a company starts referencing these segments back to the existing and prospective customer databases it hits some serious problems: The only way to create references, within the rules of the Marketing Research Society on respondent anonymity, is to set up algorithms using common data and recreates the segments on the database. However, if you didnt start with the database itself, there will be very few common items to draw upon. The scoring process therefore becomes very unsophisticated and insensitive, and the chance of placing more than 50% of customers into the right segments with anything above 70% probability are quite slim. That means companies can spend years (and millions) picking up the pieces. The solution is to start with your own data, and any data from a third party, to build the segmentation upwards. Once youve identified the key variables, then you can do the market research. Differentiation or just different colored envelops? The best segmentation framework in the world will still not deliver a return if a business cannot conceive and execute worthwhile strategies. After all, whats the point in having segments if the customer experience is hardly different across each one? All too often organizations think the best use of segmentation is in creating different communications for different groups of people. Frankly, if thats the only reason for segmentation, its not worth the expense. It creates minimal difference, and wont justify the cost. At the end of the day segmentation can only pay for itself by delivering lower conversion costs, higher prices and improved margins. True segmentation means different propositions for different customer groups, not just different colored envelopes in their direct mail. Poor resource allocation and ROI assessment All too often organizations allocate resources by product or business function. Yet if you are serious about segmentation, you need to follow a scientific method to allocate resources and assess returns across different segments. One challenge to this is, of course, the fact that segments are not stable. How can you allocate suitable resources if customers shift segments? The answer for many organizations is to only segment at the macro level, for example: By geography By sector By consumer / B2B Segment bleed this sector is not for you Segmentation may look good on paper, but customers are forever breaking out of their segments. If someone from the Medium Size segment takes a shine to a proposition developed for Small Size Segment, you dont want to turn their business down. Yet this can ultimately damage a brand, particularly in a mature market. Segmentation isnt monotheism Segmentation is most powerful when it addresses a specific problem. Moreover, as most businesses face many problems, segmentation must be multi-dimensional. Value, needs, behavior, product, demographics, customer state, preference, credit segmentation can take any number of approaches, making your organization as flexible as possible to meet business challenges. One hurdle to overcome is the senior executives preference for simpler, easy to understand concepts. Todays marketer has to be able to explain and demonstrate the benefits of multi-dimensionality against seductively simpler segmentation. Some examples of failed products because of faulty segmentation: BPL Contributor Jim Lawless. The product BPL Batch Programming Language Interpreter. Why it was judged a commercial failure I sold about 10 copies. What went wrong I didnt really do enough research to find out if the target market was in existence. I was hoping that network admins and support staff members would find it easier to use than batch files and less complicated than any of the free scripting language options available. So, I just rushed to get the MVP  [1]  (Minimum Viable Product) out the door. I never did provide a compiler that would build a stand-alone EXE. I think that might have met with more success. I didnt do much as far as advertising the existence of the product. Time/money invested I only spent a few weeks coding and documenting it in my spare time. Support issues sometimes took a whole evening, but nothing major. It did not have any impact on my finances, as I had invested nothing but my time. Current product status I will still address support issues with this product for registered users, but I dont actively sell it. Ive open-sourced the program and it still really isnt seeing heavy use. Comments: Here the contributor does recognize that there was a need for a proper market analysis before investing time and efforts in developing the product. The product developed did not have a clear market to cater to and had some essential features missing which the segment to which it was marketed needed. Another reason for the failure of the product could be that it was focused on a very small niche. DRAMA Contributor Andy Brice. The product DRAMA (Design RAtionaleMAnagement) was a commercialization of a University prototype for recording the decision-making process during the design of complex and long-lived artifacts, for example nuclear reactors and chemical plants. By recording it in a structured database this information would still be available long after the original engineers had forgotten it, retired or been run over by buses. This information was believed to be incredibly valuable to later maintainers of the system, engineers creating similar designs and industry regulators. The development was part funded by 4 big process-engineering companies. Why it was judged a commercial failure Everyone told us what a great idea it was, but no one bought it. Despite some early funding from some big process engineering companies, none of them put it into use properly and we never sold any licenses to anyone else. What went wrong? Lack of support from the people who would actually have to use it. There are lots of social factors that work against engineers wanting to record their design rationale, including: The person taking the time to record the rationale probably isnt the person getting the benefit from it. Extra work for people who are already under a lot of time pressure. It might make it easier for others to question decisions and hold companies and engineers accountable for mistakes. Engineers may see giving away this knowledge as undermining their job security. Problems integrating with the other software tools that engineers spend most of their time in (e.g. CAD packages). This would probably be easier with modern web-based technology. It is difficult to capture the subtleties of the design process in a structured form. A bad hire. If you hire the wrong person, you should face up to it and get rid of them. Rather than keep moving them around in a vain attempt to find something they are good at. We took a phased approach, starting with a single-user proof of concept and then creating a client-server version. In hindsight it should have been obvious that not enough people were actively using the single-user system and we should have killed it then. Time/money invested At least 3 man-years of work went into this product, with me doing most of it. Thankfully I was a salaried employee. But the lack of success of this product contributed to the demise of the part of the company I was in. Current product status The product is long dead. Comments: In addition to what the entrepreneur mentioned about what went wrong with the product, we can see that the early adopters (4 companies) are not stable customers. From what the entrepreneur has mentioned, it does seem that the four big companies were approached without having a product. How do you measure the effectiveness of the segmentation process? Net Marketing Contribution Marketing profitability is based on an investment in marketing and sales required to achieve certain levels of sales and gross margins. Net marketing contribution is a financial measure of marketing profitability and is computed as shown below: Net Marketing Contribution = Segment Size x Market Share within Segment x Product Price x Product Margin Marketing Expenditure Net Marketing Contribution for Segment NMC for segment = Segment Size x Market Share within Segment x Product Price x Product Margin Marketing Expenditure Marketing Return on Sales for segment = NMC for segment/Sales for Segment Marketing ROI for Segment = NMC for Segment/ Marketing Expenditure for Segment How exactly are companies segmenting? The trends in the product development process of companies as per our survey results is shown below If we see the result according to the size of the respondent companies the small and medium companies show the below trend The large companies showed the below trend The two most important factors when deciding a segment for all the companies were the value proposition fit and then the revenue potential of the segment, the size of the segment in terms of importance came after the aforementioned factors. The general trend across companies shows that Vertical and Horizontal segmentation are the most important basis for targeting segments, the next most important basis is the size of the clients. However, there is a clear variation in this trend according to the size of the companies. For the large companies the most important basis for targeting segments is the business vertical, Horizontal distinction and size of the clients share the position of being sec

Divergent Book Review

From the edge of apocalypse, humanity has reorganized itself into five factions, each of which preserve and live by a single value. People who believe society fell apart because of greed formed the faction of Abnegation (the Selfless), sworn off of practices considered self-indulgent and pledged to act selflessly. Those who believe the collapse was due to ignorance pledged themselves to the Erudite (the Intelligent), sworn to a never-ending path of complete knowledge acquisition. Those who feel that human duplicity wreaked havoc in the world took the banner of Candor (the Honest), pledging to always speak their minds and the truth.Those who feel that aggression was the root of society’s collapse became the members of Amity (the Peaceful), taking the mantle of peace at all costs. And finally, those who feel that the root of all their problems stemmed from cowardliness formed the tribe of the Dauntless (the Brave), the faction of the courageous and strong. Born into a Abnegation family, Beatrice (the main character) has lived her life trying to preserve the values of her parents. Wearing grey clothing, the required style of her faction, Beatrice wants to be as selfless as the rest of her family, but faction beliefs, do not come naturally to her.Torn between her love of her family and following her heart, Beatrice struggles in her Abnegation faction. Observing the chaos of the Dauntless children as they jump from running trains on the way to school, Beatrice feels conflicted. Society orders that each year, all sixteen-year-olds must take an aptitude test, which determines the faction they are most suited for. The test is followed by a â€Å"Choosing Ceremony†, where each person must decide which faction they would stay in for the rest of their lives, living under the guideline of â€Å"Faction Before Blood. † Beatrice's aptitude results are undecided.It is revealed to her, in secret, that she is one of a very rare branch of the population: a D ivergent. Her tests show that she does not fall into one of the five factions, but displays traits from three factions: Erudite, Abnegation, and Dauntless. Having been taught at an early age, by her father, of the ruthless ways of the Erudite faction, she immediately rules out that faction. When her time to choose arrives, she follows her heart and chooses to be selfish but brave, abandoning her family and choosing Dauntless. Initiation soon begins, leading to major changes for her, including renaming herself â€Å"Tris†.With only ten spots available in the faction and more than double that number of hopefuls, Tris get through a difficult initiation trial and discovers what she is truly made of, and what it means to be Divergent, including the dangers of the name. She confronts her fears and uncovers her own wants with the help of her instructor, Tobias, also called Four. She is also befriended by Christina, Will, and Al, her fellow faction transfers. What follows is a physic al and emotional trial for Tris as she manages her secret and finds the evils of one of the other factions.

Essay on The Devastating Effects of Overpopulation

The Devastating Effects of Overpopulation Imagine living in a world where darkness reigns continually due to a dense cover of toxic air pollution which blocks most sunlight. Starvation and death from the lack of energy resources is widespread and the people who have not perished yet live packed together, in overcrowded communities surrounded by waste and filth. This grotesque picture of future life on earth may seem far-fetched but with the continued rise in population and the abuse of our planet by billions, this scenario may be closer to reality then previously thought. The Earth will soon not be able to sustain life if the population continues to escalate. With the constantly rising numbers of humans, vital resources†¦show more content†¦As a result of this, he predicts a drastic population decrease due to insufficient resources to sustain human life in the near future (Daily 3). There are two main contributors to overpopulation; a decrease in the death rate and a rise in life expectancy. Professor of Microbiology, John B. Hall claims that if we value human culture and a high standard of living in general, there is evident need for an end to further growth of the Earths population (Hall 67). A study done by the National Center for Health Statistics - Centers for Disease Control and Prevention, in 1995, reported that in the United States there is a continuing decease in death rates and an increase in life expectancy from birth. The decrease in mortality is due to preventative technology and treatments of major health problems such as cancer and heart disease. The mortality rate was estimated to be at 503.9 per 100,000 deaths annually (Mortality 1). This analysis also found that at birth the life expectancy was at a record high of 75.8 years (1). The increase in the worlds growth, due to the increasing life expectancy and lower death rate, are signs of a societys overall level of affluence and quality of life. Some factors pointing toward this rise in affluence are increased food supplies and distribution, better nutrition, improvements in medical and public health technology (such as immunizations andShow MoreRelatedThe Effects Of Human Overpopulation On The Environment1242 Words   |  5 PagesThe Effects of Human Overpopulation on the Environment â€Å"Can one apple slice feed the world?† If the world were an apple, farmland would only be one very thin slice. The growing population on this Earth has some serious questions that it needs to consider as a whole. How are we all going to eat with eight billion mouths to eat? Farmers have an interesting proposition, they need to feed a growing population with very little land. Overpopulation also has negative effects on the earth through pollutionRead MoreEssay on Overpopulation and Environmental Degradation737 Words   |  3 PagesOverpopulation and Environmental Degradation At the time of the agricultural revolution, nearly ten thousand years ago, the population of the globe was no more than ten million. Today the world population is estimated at over six billion. In the last hundred years the population has more than tripled. With the population rising at an enormous rate of 1.7 million a week, the world as a whole is being drained of its resources. (Southwick, 1996) Different theories have prevailed on what will occurRead MoreThe Negative Effects Of Overpopulation1285 Words   |  6 PagesOverpopulation Essay Overpopulation is a world problem which is when the number of people exceeds the carrying capacity of Earth. It is a very prevalent issue because it is causing many issues for the environment. Primarily, it is harming other species. Second of all, many energy sources are curtailing due to overpopulation. Finally, overpopulation is causing death in the environment. Environmentally, overpopulation is degrading the environment in a negative way and needs to stop. Due to overpopulationRead MoreOverpopulation : Preserve The World1291 Words   |  6 Pages Overpopulation: Preserve The World If there was a way to have a better life for you and your loved ones would you take it? Or would you rather not take the opportunity and struggle throughout the rest of your life, this will happen by world overpopulation. In the past, Overpopulation started out from the baby boom which increased the birthrate, and according to Ewan Mcleish the author of â€Å"Overcrowded World, (16)† he stated that it made 40% of the national population. Today, overpopulation is aRead More The Damaging Impact of Overpopulation on the Environment Essay904 Words   |  4 PagesThe Damaging Impact of Overpopulation on the Environment 6.5 billion†¦This is not a whole lot of bacteria, but when it comes to humans, it is a very formidable number. The human population has been increasing at an extremely high rate in the last century and unfortunately, not much has been done to slow down this process. Undoubtedly, overpopulation is a global issue. It is global because it pertains to all of humanity, but global also means that it affects the whole world, i.e. the environmentRead MoreThe War Of A Forest Fire1380 Words   |  6 Pagesemerges new life. Contrary to popular belief war is immensely beneficial on numerous proportions. War is overlooked and judged as a despicable tragedy. It’s very easy to stereotype war as a devastating occurrence derived from bloodshed and cruelty; Although, war has an abundant amount of positive effects as well. Many understand the reasons war is bad, but in fact war stimulates the economy, controls population, and leads to breakthroughs in science and development. Recession is the questionRead MoreEssay about The Fastest Growing Problem in the World: Overpopulation630 Words   |  3 PagesOverpopulation Overpopulation is becoming one of the fastest growing problems facing our human civilization. This serious condition is growing every year, every minute, and every second. It’s the root of most, if not all, of the world’s problems. Our planet now provides around 5.8 billion people, projected to be around 10 billion by the year 2050. One very serious effect of the population explosion is its devastating effects on the global environment. Increasing amounts of food, energy, andRead MoreOverpopulation and Environmental Problems1008 Words   |  5 PagesOverpopulation is becoming a leading environmental problem in which resources are becoming depleted faster than are being created. Hoevel explains, â€Å"Overpopulation occurs when a population’s density exceeds the capacity of the environment to supply the health requirements of an individual† (Hoevel 1). This means that after a population has overused the resources in an area, the environment will no longer be able to support them, and there lies the problem with overpopulation. Wenner explains, â€Å"SustainabilityRead MoreProblems Faced By Overpopulation And The Human Race Essay1375 Words   |  6 Pages Overpopulation, it is one of the biggest problems our society faces today, it has the potential to cause devastating effects to the earth and the human race. In 1978 Thomas Robert Malthus published a paper on population growth, it set a foundation for many arguments that are still being discussed to this day. The problems outlined by Malthus are still a major problem, along with an abundance of other overpopulation problems. To most of these problems there is a short-term solution, while good inRead MoreA Great Matter Of Concern Today Or Just A Bust?1667 Words   |  7 Pagessevere problem of growing and devastating population. The global population is rising at a rate of 78 million people per year (National Geographic, 2011). The population increased to 2 billion from 1800 to 19 30, whereas it reached the count of approximately 6.5 billion in 2010. (National Geographic, 2011) The population is expanding exponentially. Population has been a matter of immense concern since centuries. Thus, my view on the topic of overpopulation being a fresh one was just an

The Ethical Dilemma Of Michael H. Essay - 1148 Words

Michael H., a 68-year-old man, was admitted for exploratory surgery of his abdomen. He is frail, and his attending physician describes him as â€Å"emotionally labile.† Marcy R. is a social worker at BFL General Hospital, who is assigned to the unit that Michael H has been admitted. After Michael’s surgery, Marcy R. was approached by Michael H.’s daughter, Ellen B. in which Ellen has told Marcy that her father’s physician had just informed her that the lab report from the exploratory surgery shows that her father has terminal cancer. Ellen said that she and the family are in shock and they have decided that they not want the hospital staff to tell her father about the terminal nature of his cancer once he recovers from anesthesia. In this essay, I will discuss the ethical dilemma of â€Å"to tell Michael or not to tell him he has terminal cancer. He has the right to confidentiality by not withholding information from him when he has been diagnosed wi th terminal cancer, informed consent, and self-determination. Ethical Dilemma’s Confidentiality By withholding information from the client in respecting the wishes of Michael’s family by keeping the truth from the patient was posed by his family members. As a social worker, the primary mission is to â€Å"enhance human well-being and help meet the basic human needs of all people, with attention to the needs and empowerment of individuals who are vulnerable, oppressed, and living in poverty† (Code of Ethics of the National Association ofShow MoreRelatedQuestions On Assessment And Worksheet Essay1671 Words   |  7 Pagesin this paper, and may form part of the assessment criteria. 8. No additional extension will be given unless in exceptional circumstances. Questions: 1. What is an ethical dilemma? Do you think that Paulette faces an ethical dilemma? Why or why not? (300 words – 4%). Ethical dilemmas arise when moral considerations are relevant under a circumstance where there is no right decision and one must choose the best resolution to the situation (Robinson, 2015). An action is morallyRead MoreVoluntary/Assisted Euthanasia Essay1200 Words   |  5 PagesVoluntary/Assisted Euthanasia Grand Canyon University Ethical Decision Making in Health Care Voluntary/Assisted Euthanasia (Thesis, Description of the topic and related ethical implications, Obligations to your profession and work as a nurse) Debra Burden The purpose of this paper is to define the issue and legalities of assisted death and the key ethical arguments, including the social values and norms, encompassing this topic. Also included in this paper on voluntary/assisted suicideRead MoreEthical Dilemmas And The Ethical Dilemma1778 Words   |  8 PagesEthical dilemmas occur when there is a disagreement about a situation and all parties involved question how they should behave based on their individual ethical morals. (Newman Pollnitz, 2005). The dilemma that I will be addressing in this essay involves Michael, recently employed male educator working in the nursery, and parents of a baby enrolled at the centre. The parents have raised concerns about male educators changing their child’s nappy as they have cultural practices that do not allowRead MoreEthical Implications of Assisted Reproductive Technology Essay935 Words   |  4 Pagesborn using the IVF technique to a single mother who also had six other children un der the same methods. The Suleman Octuplets and their mother, Nadya Suleman, became a focus of interest for many based on the controversy and ethical dilemmas that surrounded their birth. Ethical Implications in the Suleman Octuplet Case and the Theories and Principles that Apply Prior to the octuplets birth Suleman using IVF had six other children, three of these children have medical disabilities. Her first sixRead MoreThe Dilemma Of Children With Critical Condition1709 Words   |  7 PagesTragic Dilemma in Children with Critical Condition Despite of the increasing knowledge in healthcare and bioethics, care for critically ill children remains understudied in Canadian contexts. The prevailing theories in ethics, primarily ethics of justice, do not adequately address the complex moral problems involved in the care of vulnerable children. Patients often find themselves in a distressing situation with two unfavorable options. In a tragic dilemma, health care professionals must guideRead MoreEthical Issues in Schizophrenia Patients2558 Words   |  10 Pagesï » ¿Ethical issues in schizophrenia patients Introduction Schizophrenia is a brain disease. Many studies have been conducted regarding the brain localization of schizophrenia. One study established that schizophrenia is characterized by significant loss in the grey matter of the brain. The loss was detected to be up to 25% in some areas and the damage was seen to begin at the parietal (outer) regions of the brain then spreading to the rest of the regions of the brain over a period of about fiveRead MoreIntegration of Narrative Therapy Hristian Counselling3207 Words   |  13 Pagesthought and a generally systematic approach (Thomson, 2009, p.75). Grayling (1998), states that The aim of philosophical inquiry is to gain insight into questions about knowledge, truth, reason, reality, meaning, mind and value (p, 1). This is where Michael White and David Epston began the journey into the world of Narrative therapy. Narrative Therapy is part of the postmodern approaches; the significant pioneers are Steve de Shazer and Insoo Kim Berg who are also the founders of Solution FocusedRead MoreDoctors Under Hitler1903 Words   |  8 PagesLauren Chapman March 11, 2015 HIST 342 Book review Doctors under Hitler by Michael H. Kater The book Doctors under Hitler by Michael H. Kater, offers a lot more than its title suggests. Kater exposes us to a numerical image of the nazification of the German medical community through social, economic, and political views. He guides us through the years before and after Hitler’s regime with chapters full of statistical data, graphs, and tables demonstrating what it was like to be a doctor duringRead MoreThe Right of Abortion1801 Words   |  7 Pagesunintentional murderer but in reality they are murderers (Jauniaux et al 1999). The Vatican document Dona Vitae plainly states that the annihilation of embryos produced from in vitro fertilization is similar to abortion (Raymond 2012) . The dilemma is that if the parents of the embryos are incapable or reluctant to implant the embryo in the mothers womb, what can be done with those frozen lives? Moralists have already started to question this issue (Raymond 2012). Some high ranking theologiansRead MoreChiquita Banana Essay3057 Words   |  13 Pagescompanies also have higher moral responsibilities. The question in each ethical dilemma is, â€Å"To whom do we have a moral responsibility?† In this module, we will analyze the Chiquita Banana terrorism case and apply legal, ethical, and international perspectives, as well as analyze the managerial and public policy implications of Chiquita’s actions. Contents †¢Background - Chiquita Banana Terrorism Case †¢Legal Perspectives †¢Ethical Perspectives †¢International Perspectives †¢Managerial and Public